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In the featured image above are some different shades of yellow. While the labels we put on them could be subjective, there’s no denying the variety of shades to choose from. Regarding the color palette of logos, labels, etc., there are vast colors to choose from, which could be overwhelming. Combinations of tints, tones, shades, and other parameters tweaked in the design process create even more selections to choose from. Some top factors in deciding your color palette should include your brand identity, psychology of color, and versatility. Today, we’ll be looking at some examples of where yellow is in logos of brands we know of and some reasons why.