Avoiding Pitfalls: Greenwishing, Greenhushing, and Complexity
Replace aspirational language with quantified baselines, decision thresholds, and investment criteria. If a metric cannot inform allocation or incentives, reconsider it. Share a metric you’re unsure about, and we’ll help refine it into decision-grade form.
Avoiding Pitfalls: Greenwishing, Greenhushing, and Complexity
Tie rewards to measurable improvement bands, not binary targets. Blend efficiency, resilience, and growth indicators to prevent gaming. Invite cross-functional reviews quarterly. Subscribers receive a sample scorecard aligning incentives with long-term value creation.
Avoiding Pitfalls: Greenwishing, Greenhushing, and Complexity
Start small, scale fast: five core metrics, then expand. Automate high-frequency inputs, and document assumptions. Keep a one-page playbook that any new manager can follow. Comment to get our minimalist starter kit tailored to team capacity and budget.